Before you can effectively position and market yourself to your customers – who you are, what you offer, and what differentiates you from others – you must know it clearly yourself.
Branding and Marketing planning integrates:
- What you know about yourself
- What others say about you
- How the competition markets themselves
Based on her 18 years in Disney branding, Mary will bring the marketing strategy and planning expertise so that you can more clearly define your brand, your target profile, and the strategies and tactics to ensure your success.
The process will be designed to meet your needs and will include consulting, internal cultural assessment, client interviews, and competitive web research. The final outcome is a comprehensive brand strategy and marketing plan along with creative brief tools for development of your marketing tactics.
Our experience with Mary was nothing short of exceptional. Given her background with Disney, my expectations were high and she easily surpassed them! With her process and a calm demeanor, she got to the heart of what makes us unique – helping us tremendously with our branding. Her recommendations of how to implement our branding have been right on target. I would highly recommend Mary to any company that wants to take their branding and marketing to the next level!
—Bob Rauf, CLU, ChFC
Owner and Wealth Management Advisor, Meridian Financial